1 The application of LED displays in community media is also increasing. The community LED display screen is synchronized and broadcasted by the central platform software through 3G broadband wireless network. It can not only play real-time scrolling weather, urban emergency information, public service advertisements, commercial advertisements, life services and other community life information, but also provide convenience for residents and strong guarantee for building a smart and peaceful community. At the same time, due to its seamless coverage advantage with high-quality groups, it has become a high-quality form of communication for commercial promotion and information services, making it a new perspective for LED outdoor networked advertising screens.
In terms of advertising value, community LED display walls are a communication platform for communities to provide information services. The project can cover various community entrances and exits, as well as large pedestrian and vehicular traffic in urban areas; Promoting content that is closely related to residents’ lives can attract the attention of community residents and greatly increase their careful reading rate of advertisements. At the same time, community LED displays have a high level of credibility, with obvious advantages in authoritative and public welfare media. In addition to urban communities, with the continuous deepening of government projects such as “Beautiful Countryside”, “New Countryside”, and “Village to Village Connectivity”, LED displays are expected to be widely used in some affluent rural areas.