نمایشگر منجر به رقابت کم قیمت به صنعت صفحه نمایش منجر صدمه می زند?

رقابت قیمت در صنعت نمایشگر منجر به شدت و شدت بیشتری می شود. با بهبود بیشتر غلظت صنعت, بیشتر شرکت های نمایشگر رهبری تحت فشار عظیم عملیاتی زنده بمانید, در حالی که مشتریان از قیمت ترجیحی که توسط آن به دست آمده برخوردار می شوند. حتی باد کم قیمت نیز بر پروژه های پروژه تأثیر می گذارد, و پدیده “برنده شدن قیمت پیشنهادی با قیمت پایین” اغلب اتفاق می افتد, که نتیجه رقابت شریر نیست.

غیرقابل انکار است که, تا حدودی, کاهش قیمت محصولات به باز کردن بازارها و گسترش گروه های بالقوه مشتری کمک کرده است, و همچنین می تواند غلظت صنعت را ارتقا بخشد و تولید کنندگان و شرکت ها را وادار به سوار شدن در مسیر نوآوری کند. با این حال, نمی توان نادیده گرفت که آسیب های ناشی از رقابت قیمت ها به کل صنعت نیز پاک می شود.

اگر سود خیلی کم است, کار کردن دشوار است, چرا گوشه ها را قطع نمی کنیم?
از پایان سال گذشته, raw materials such as upstream led chips and pcb boards have started the “price increase” journey. به تازگی, the news of raw material price increase came again. in the last half year, under the fierce competition, the downstream led display enterprises have replaced customers, even distributors, and become the ultimate bearer of the price increase. moreover, in order to speed up the industry shuffling, large enterprises of led display screen “add another fire”, take the lead in price reduction, so far there is no sign of price increase. there is no doubt that in the future, even if individual manufacturers increase their prices alone, the overall price of led display will be difficult to recover from the past.
under high pressure, there are hard-working and conscientious operators, and there are also many people who take risks. under the circumstances of higher cost and lower price, according to the usual production and operation mode, the profits of led screen enterprises will inevitably become thinner. moreover, after the price drop in previous years, the profit margin of led display has been greatly reduced, and this profit has fallen again. i am afraid that for some manufacturers, they are at the end of the storm. if they do not turn to the production and operation of high-value-added products, they can only reduce costs. there are undoubtedly two ways to reduce costs – intensive production and jerry-building.
chinese people have always believed in the theory of “good quality and low price”. با این حال, به اصطلاح “قیمت پایین” is not relative cost. when the market price is low enough to cause manufacturers to lose money, where does the “زیبایی” of goods start? با این حال, due to the vicious price competition, the situation that makes it difficult for manufacturers to ride the tiger is still continuing, and whether the low-price products that customers get can still guarantee the quality is unknown.
r&آمپر;d costs are high and the price is awkward.
long-term low profits make it difficult for enterprises to maintain normal operation. moreover, triangular debts are prevalent in the industry. once it is difficult to transfer funds, it is not difficult to imagine that r&آمپر;d expenditure will be cut first among the three links of research, production and marketing. همانطور که همه ما می دانیم, in order to carry out product research and development, in addition to the formation of technical teams and technical reserves, we need to prepare corresponding equipment, و مهمتر از همه, we need to continue to invest a lot of funds, but when the research and development results can be put into mass production, it is difficult to predict. it is also reasonable to slow down the pace of r&آمپر;d under the financial constraints.
علاوه بر این, some manufacturers want to actively carry out product innovation and upgrading, in order to improve product performance and quality, and increase product competitiveness. اما در همان زمان, the cost of r&آمپر;d and material upgrading will be shared among the products. البته, products with high performance and good quality are generally more likely to be popular with customers, but in the current situation of low market prices, the price of innovative products is inevitably at a disadvantage compared with similar products, and customers are prone to doubt and distrust products with higher prices, which leads to higher prices. the product is difficult to accept easily. in such a “hard work” situation, the enthusiasm of manufacturers to innovate is frustrated, and the pace of industry development and progress will become slow.
moreover, when this wave of low prices has passed, the industry may be dominated by several large enterprises, در حالی که بقیه بنگاهها و جانشینان آنها نمی توانند موقعیت خود را تکان دهند. تحت فشار رقابتی بطور چشمگیری کاهش یافته است, این شرکت ها گرایش به محافظه کار دارند, فاقد نیروی انگیزه نوآوری و توسعه هستند. در دراز مدت, این منجر به نوآوری و به روزرسانی نمایشگر LED نمی شود.