Full color LED electronic screen is a new type of information display media developed rapidly in the world in the 1990s. It connects with modern high and new technology and has a series of advantages such as energy saving, environmental protection, bright color, dynamic picture and text display, wide visual scale and so on. Outdoor LED advertising screen has a large area of advertising screen, visual effect shock, can fully attract the audience’s attention, is a new connection between the media and high technology.
LED electronic screen media has the characteristics of high useful arrival rate. Compared with TV, newspapers and other media, the quotation is relatively low. These common values make the LED electronic screen media become the upstart of outdoor media.
Different from traditional outdoor media, LED electronic screen is not only outdoor media, but also has the characteristics and advantages of TV and other media. However, LED advertising screen is not only the extension of outdoor media and TV media. It has a larger space for conception and a broader three-dimensional space for interaction and communication with consumers. It can meet the personalized needs and has the communication concept of digital age. It is a common screen method.
Outdoor LED advertising screen is called the “fourth screen” after TV, computer and mobile phone. Outdoor LED advertising screen media and other media methods complement each other, space-time integration, three-dimensional communication, so as to bring the largest media space-time contact value for advertisers.
With the continuous development of China’s economy, the rapid development of urbanization and the construction of modern cities, as well as the increase of urban population and spending ability, all these have laid a social and economic foundation for the development prospect of outdoor LED advertising screen media.
LED advertising screen has been widely used in large-scale exhibitions, stage effects and high-end display. In the future, in the field of outdoor advertising, LED advertising screen will continue to play the characteristics and advantages of performance. LED advertising screen mainly has four advantages.
1. Simple and convenient information release
The large screen of LED advertising screen is the display of a computer. It connects with the computer through data line connection or wireless communication method. As long as it is simply set in the computer, it can be used to publish advertising content, which is convenient and agile.
2. Fast content update
Advertising agents and publishers can update the advertising content on the LED advertising screen at any time. They only need to operate the computer, and the update process is not constrained by other external conditions.
3. All weather operation, environmental protection and energy saving
LED advertising screen large screen energy saving and environmental protection, all-weather operation, thoroughly used to all kinds of outdoor harsh environment, with anti-corrosion, waterproof, moisture-proof, lightning protection, seismic overall performance, cost-effective, good performance and other characteristics. With the development of LED advertising screen technology, 3G communication technology and other innovative transmission technology will also be widely used in the field of outdoor media. In the future, LED electronic screen outdoor advertising will bring us more wonderful.
4. Diversified advertising methods
The large LED advertising screen generally establishes public places and traffic arteries with a large number of people. It attracts the audience’s automatic attention with intuitive, vivid and vivid advertising methods. It has a wider scale and is more ornamental than traditional media. In addition to outdoor advertising, it can also release information.
The large-scale outdoor full-color LED electronic screen has become a new force of the media. The full-color LED large screen has always been the main component of the LED field, and the main component of large-scale entertainment, sports events and square theme display. With the use of new technology, new outdoor advertising methods continue to emerge, and the outdoor advertising full-color LED electronic screen media comes into being at the right time.
Full color LED electronic screen is a new type of information display media developed rapidly in the world in the 1990s. It connects with modern high and new technology and has a series of advantages such as energy saving, environmental protection, bright color, dynamic picture and text display, wide visual scale and so on. Outdoor LED advertising screen has a large area of advertising screen, visual effect shock, can fully attract the audience’s attention, is a new connection between the media and high technology.