With the rapid development of advertising media carrier, how to transmit the information needed to be conveyed in an effective time and how to obtain the attention of users have become a difficult problem in outdoor advertising, and outdoor installation of creative LED display can effectively solve the problem.
outdoor creative LED display screen, with its high-definition digital and multi creative display development trend, has become a force that can not be ignored by new media. It is not only an extension of traditional outdoor media and TV media, but also combines with social media such as microblog, LBS positioning and mobile terminals to build a three-dimensional space for interaction and communication with consumers. At the same time, it gives more possibilities for creativity, and shapes a display carrier corresponding to its core media value. Through modeling design, outdoor advertising media can get better display.
1. High arrival rate and effective coverage of the audience
Creative LED large screen display stability, repeated contact with the audience groups, is conducive to the effective transmission and understanding of creative LED large screen media information.
2. Core business district, casting unique space value
outdoor creative LED display screen media construction sites are mostly located in the landmark buildings of core cities, Central Business District, traffic trunk roads, and other functional places with dense pedestrian flow. With the process of urbanization and the popularity of family cars, these places have become an indispensable and important place for urban mainstream people to engage in business leisure, catering and shopping, work and go out. Because their installation sites account for most of the above occasions, they have also become media forms with marketing value and quality.
Thirdly, audience recognition helps to transform advertising effect
the research found that the outdoor creative LED display can effectively improve the audience’s cognition and attitude towards the brand. For outdoor media, most of them think that the brand that plays advertising on the outdoor LED screen is a powerful big brand and a leading brand in various industries. At the same time, LED large screen advertising is also very helpful to enhance the impression of brand and product. The advertising intensity of products and the resulting good brand image play an important role in promoting consumers’ purchase.